Broadcast of the congress
26/10/2022
26/10/2022
About congress
On October 26, 2022 on the second day of the 10th St. Petersburg International Labour Forum the St. Petersburg Tourism Development Committee with the assistance of JSC "St. Petersburg Medical Tourism Agency" will hold the 1st Congress of Medical and Health Tourism Experts of BRICS and SCO member states.
The Congress venue will become a place for discussing topical issues of industry development and international cooperation in the sphere of medical and health tourism.
In May 2022, Minister of Health M. Murashko initiated the establishment of the BRICS Medical Association.
Supporting and sharing this initiative on the margins of the Congress the issue of establishing a medical tourism association of BRICS and SCO countries will be discussed.
In preparation for the event, the issue of integrating WHO representatives into the programme of the Congress is being discussed with ExpoForum, the venue for the SPIGF.
During the Congress experts will also discuss the importance of supporting the development of medical tourism at the governmental level, standards of interaction within medical tourism, marketing and promotion issues, needs of the target audience, the significance of medical and health tourism as one of the key drivers for full recovery of the tourism industry.
The Congress platform will provide a forum for discussing existing challenges and identifying solutions for smooth interaction between all industry players, both nationally and internationally.
The Congress venue will become a place for discussing topical issues of industry development and international cooperation in the sphere of medical and health tourism.
In May 2022, Minister of Health M. Murashko initiated the establishment of the BRICS Medical Association.
Supporting and sharing this initiative on the margins of the Congress the issue of establishing a medical tourism association of BRICS and SCO countries will be discussed.
In preparation for the event, the issue of integrating WHO representatives into the programme of the Congress is being discussed with ExpoForum, the venue for the SPIGF.
During the Congress experts will also discuss the importance of supporting the development of medical tourism at the governmental level, standards of interaction within medical tourism, marketing and promotion issues, needs of the target audience, the significance of medical and health tourism as one of the key drivers for full recovery of the tourism industry.
The Congress platform will provide a forum for discussing existing challenges and identifying solutions for smooth interaction between all industry players, both nationally and internationally.
Location of the congress
EXPOFORUM
196140, St Petersburg, Peterburgskoye sh 64/1
196140, St Petersburg, Peterburgskoye sh 64/1
The program of the congress
Wednesday, October 26, 2022
09:00 – 10:00
Registration
Wellcome coffee break
Wellcome coffee break
10:00 – 10:15
Opening ceremony
10:15–12:00
Plenary session
Medical tourism: global development trends. The Investment Potential of Medical Tourism
Medical tourism: global development trends. The Investment Potential of Medical Tourism
The participants are expected to discuss issues of strategic partnership at the intergovernmental level, the significance of the industry's development for the revival of medical tourism, the need for state support for medical tourism, and the creation of a profile association/union of the participating countries.
12:00 – 13:00
Press conference
12:00 – 13:00
Panel session: Effective strategies in international health and wellness tourism: marketing, branding, promotion.
Topics:
Promoting the country/city as a health tourism destination;
International networking as an important element of marketing
Effective tools
Destination branding
Promoting the country/city as a health tourism destination;
International networking as an important element of marketing
Effective tools
Destination branding
13:00 – 14:00
Coffee break
14:00 – 15:00
Panel session: Global trends in the development of selected medical tourism destinations.
It is planned to cover the development of selected areas of medical tourism: oncology, cardiology, ophthalmology, general health, longevity travel, rehabilitation, ART, etc.
15:00 – 16:00
Panel Session: Exceeding Expectations: Service in Medical Tourism
During the session, experts will discuss service issues in medical tourism, ethical, legal, practical aspects.
16:00 – 17:00
Panel session: New points on the map of medical tourism.
The session aims to share participants' experiences in the development of medical tourism, and to present new areas of the industry.
18:00 – 19:00
Transfer for participants to dinner
19:00
Business dinner for event participants
Congress organizers
Contacts:
E-mail: corporate@medtourism.agency
Organizational issues:
Irina Saleeva: +79816850302
Organizational issues:
Irina Saleeva: +79816850302